When a web surfer makes a query online, and types keywords in the search engine box, the SE will display results from the most to the least relevant for the query. The matches to the quest are ranked, and this is what distinguishes between the various results: those with higher rankings come first. And everybody strives to increase search engine rankings and thus be displayed among the first.
Past experience allows search engines to rank websites by determining relevance in relation with a number of elements or factors such as one way links. What people are interested in when trying to increase search engine rankings is to use the algorithms or the ranking rules in their favor. Nobody really knows how each and every search engine indexes the websites to give the ranking. This is a very closely-kept trade secret. If people were familiar with such elements, web masters would be able to create websites that correspond exactly to the demands of the search engine, even if they do not match the query criteria.
What we know for instance is that the keyword density on a certain web page influences the ranking algorithm. This has led to the generally accepted idea that websites have to be really well SEO developed in order to increase search engine rankings. The frequency of the keywords on the page as well as their location matter too. When the keywords are present in the first paragraphs of a certain article and sprinkled in the body, but not too frequently, the search engine will consider the content suitable.
The page ranking differs with every search engine because each uses a specific combination of algorithms for indexation. The effort to increase search engine rankings needs to be constant and long term. Do not care too much about the differences between the PR given by various SE; you’d better focus on effective link building strategies to improve these rankings.
In the attempt to increase search engine rankings rapidly, some marketers make the mistake of spamming the search engines. This is the case when the same word is repeated hundreds of times on the same page. Search engines have very advanced methods to search for this kind of spamming. Users could also file complaints against such messages, which ruins your business reputation. Stay away from trouble by using only approved methods. Why risk the future of your business by trying to increase search engine rankings with dishonest one way link building strategies?