how to get more backlinks

OK, this is a multi-faceted concept and I want to emphasise it’s not clear cut. But here is what I have learned in my work at the Backlinks clinic:

Authority – basics

The more authority your site has the better you will rank on Google. Authority means that people trust you and your content. The great news is that authorities trusted by people are also recognised as trustworthy by Google. A great example is the .edu and .gov domain extensions. These domains imply they are trustworthy sources of information and it’s a proven fact that in the eyes of Google backlinks from these web addresses to your web pages will contribute authority to your site. Another good example is Wikipedia as the contents here are mostly added by by tribes of people as opposed to a single person.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative content link to your web pages then you receive their apparent trust and as far as Google is concerned you become more authoritative and so the trust in your web pages by Google increases.

How Google determines what is and isn’t authoritative is kept secret for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the net needs is someone manipulating the formulae that Google uses in its efforts to try and bring some order to probably the most important technological asset of this period in history.

How not to get Backlinks

And on this thought it’s valuable to state some ‘black hat sources and methods of creating backlinks that Google not only disapproves of but appears to be moving aggressively to ‘’categorize as negative authorities. In no particular order of merit, the prime offenders are:

• Paid backlinks – web pages where people buy and sell backlinks
• Comment spam – entries that contain links on blog pages that are just not associated to the main theme.
• Low quality and *duplicate content – ‘scraped’ or copied
• Fast growth – there are a large selection of ways that this is achievable, Google isn’t stupid. Any sudden rise in the amount of backlinks is going to show up on Google’s radar, specifically if it’s a brand new domain.
• Backlinks from bad reputation web pages – these are particularly henous as you are guilty by association – need I say more.

*There is another factor where I may be on shakey ground, but key press properties seem to get a lot of authority and I have definitely found significant quantities of the same article over and over again on different web sites with no penalties, I am still looking at this, only as a percentage of the results I am seeing go against the consistent behaviors I usually expect to see. More on this is in a future article….