Profit Driven Websites

How are you using your website to get referrals?

One way is to give your loyal customers a coupon or something free for referring new business to you.  This works well for offline and online business, but the beauty of the internet is that you can automate this process.

You can create a special page so that when customers submit their email addresses or phone numbers, they can automatically download a coupon, ebook, audio or video file.   You want to provide something of real value that they can use.  Don’t be cheap, but don’t go overboard either.

If you have an offline business you should be building a “house list” and using direct mail to communicate with people who have expressed an interest in your business.  When you mail them they may not need your services at the moment, so offer something for providing a referral now.

Have you partnered with businesses that already have targeted traffic in your niche?  For example if you have a landscaping business then you should seek to partner with a plant nursery.  You could work out a deal where you will provide plant delivery for them if they will refer people to you for plant installation.

You already know where to find these potential partners, you meet them at industry conferences, call them on the telephone, and just get to know the people in your local community.  Once you have the agreement in place  make it easy for people to refer others to you.  Give them business cards, flyers, free samples, whatever you have, but focus on making it a win win for each of you.

One reason you webpage is not making money could be that people aren’t buying enough of you stuff.  This is what Frank Kern would tell you.

The other reason is that you are not selling enough stuff.

So, if you are not a fan of Frank then you have not received the zillions of emails that are being sent out telling you to buy my stuff.

I have come to believe one of the key reason that Frank sells his stuff out everytime he does a launch is because he has no doubt that what he is selling works.  If you don’t believe in your product you need to move on and find something else that you can believe in.

Once you believe in your product, you need to communicate to your visitors why you believe in you product.

This can be done several ways:

• my product will save you money
• my product will make you more money than it will cost you
• you will have more fun while doing xxxxx if you have my product
• learn the secrets of _________ and then you too can have ____________

But this only works long term if your product can really fullfill the claims that you make.  So rule number one is don’t sell junk.  Sell quailty products that last and teaching or information that is filled with the truth.

Here is another great reason pointed out by John Reese that your website is not making you money.

You are not offering people a chance to buy from you.  You just need to make the offer and see what happens.

If they don’t buy your stuff there are only a couple of reason why they didn’t (according to Frank Kern).

1. They don’t want your stuff
2. They don’t have the money
3. They don’t believe you

If the issue is reason #1 then move on, if it’s reason #2 that just really means they don’t want your stuff bad enough, reason #3 you need to do a better job of created a relationship with them that has demonstrated your stuff will deliver as promised.

This is point where I should make you an offer, but instead I challenge you to go make someone else an offer.  Offer something good that you can stand behind.