Posts Tagged ‘backlinks’

Bring More Links to Your Web Site with these 3 Effective Ideas

Thursday, March 18th, 2010

Link building is critical to any website’s success when it comes to increasing its search engine ranking. Think of a web link as a vote, and search engines like Google as ballot counters with special algorithms that count not only the quantity of sites linked to your web page, but the quality of those pages as well. Simply put, each time you build a link, your ranking will go up a notch. Acquiring better back links is really quite easy and there are three ways to accomplish it.

Isn’t Higher Search Engine Rankings what we all want?

Leveraging Non Profit Resources

It’s most unusual for a site to contain information about others in the same niche. However, if your site does contain such info, then you should take advantage of the linking benefits you can get from it. You can include a digital badge on your site that provides a link to your partner’s site, and they can place your badge on their site providing a link to yours. Remember, sometimes it’s the simple things that can produce the quality, relevant backlinks you are looking for. Indeed, backlinks from partner sites are among the most valuable links you can get. And if you include a high-value RSS feed or a widget on your website, other sites in your niche will want to use them, and this can get additional backlinks for you. The secret is providing enough value which will be seen as an incentive for other sites to backlink to you. With this method you’ll be able to build many quality link backs for your website as time goes on.

The amount of ads is not as important as the quality of your ads.

It can take a lot of time and effort to build quality backlinks, but they will pay off in the end. However, there are times when a website will suddenly lose its high rankings. Typically this is due to losing backlinks, causing the website to lose its search engine rankings. But if you gain backlinks, why would you lose them? It all depends on how you gained them. If you build all your backlinks using a cheap link building service requiring a monthly subscription, then you will lose all of them if you cancel your subscription. Needless to say, this will cause you to lose your good ranking on the search engines, and you will no longer be listed. This is one of the best reasons for building links by keeping it as natural as you can, and thereby gain them as permanent backlinks.

Click Here to read some Real Success Stories!

Leverage through the use of Local Authority Sites

When you start with your link building, it’s important to know what you want to get out of it. Is it just because you want more link juice for your site? Or you just want more of your web 2.0 pages to rank higher? It is vital that you determine this when you first start to build links. There are webmasters out there who only try to focus on getting relevant, Dofollow backlinks, while the others are just looking out to rank their articles, Squidoo Lenses high in the search engines. The difference in promoting these two options has to do with the types of links. Web 2.0 sites utilize “nofollow” links. The authority there comes from the site they are on and linking is easy. Therefore, if you are trying to get traffic by getting your articles and pages ranked on these authority sites, that is what you need to focus on. If you are interesting in building a databse of dofollow links you’ll want to focus on websites that can help you build such links.

To Learn more about how to get Higher Search Engine Rankings-Click Here!

How you shouldn’t acquire backlinks

Thursday, November 26th, 2009

how to get more backlinks

OK, this is a multi-faceted concept and I want to emphasise it’s not clear cut. But here is what I have learned in my work at the Backlinks clinic:

Authority – basics

The more authority your site has the better you will rank on Google. Authority means that people trust you and your content. The great news is that authorities trusted by people are also recognised as trustworthy by Google. A great example is the .edu and .gov domain extensions. These domains imply they are trustworthy sources of information and it’s a proven fact that in the eyes of Google backlinks from these web addresses to your web pages will contribute authority to your site. Another good example is Wikipedia as the contents here are mostly added by by tribes of people as opposed to a single person.

So it follows that authority is largely influenced by the source of your backlinks and if authoritative content link to your web pages then you receive their apparent trust and as far as Google is concerned you become more authoritative and so the trust in your web pages by Google increases.

How Google determines what is and isn’t authoritative is kept secret for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the net needs is someone manipulating the formulae that Google uses in its efforts to try and bring some order to probably the most important technological asset of this period in history.

How not to get Backlinks

And on this thought it’s valuable to state some ‘black hat sources and methods of creating backlinks that Google not only disapproves of but appears to be moving aggressively to ‘’categorize as negative authorities. In no particular order of merit, the prime offenders are:

  • Paid backlinks – web pages where people buy and sell backlinks
  • Comment spam – entries that contain links on blog pages that are just not associated to the main theme.
  • Low quality and *duplicate content – ‘scraped’ or copied
  • Fast growth – there are a large selection of ways that this is achievable, Google isn’t stupid. Any sudden rise in the amount of backlinks is going to show up on Google’s radar, specifically if it’s a brand new domain.
  • Backlinks from bad reputation web pages – these are particularly henous as you are guilty by association – need I say more.

*There is another factor where I may be on shakey ground, but key press properties seem to get a lot of authority and I have definitely found significant quantities of the same article over and over again on different web sites with no penalties, I am still looking at this, only as a percentage of the results I am seeing go against the consistent behaviors I usually expect to see. More on this is in a future article….