Here is a powerful article from the senior partner of a firm of business accountants in Southend…
Folk frequently question why they do not get a response from their promoting and advertising.
The answer is usually because of one of two reasons – either their advertising hasn’t got what I call an “irresistible offer” or it doesn’t have an offer at all!
I think the main reason for this is entrepreneurs just do not know how to make an offer especially an ‘irresistible ‘ one.
So let’s cover that now.
The key to making an offer that works is to say to oneself, “what could I do that would make it a no brainer for my prospects to conduct business with me?”
Think about it for a second. You want your marketing to work but you need a response from people that are busier today than ever before. That are under more pressure to survive than previously. And that are way more cautious about trusting folk that they’ve never done business with, than ever before!
Not an appetising prospect when you come to think about it.
So you have to be pretty good at making things as tasty as possible right?
In my past experience you’ve a number of options to achieve this. Let us take a look at a couple now
First you can think about an one off trial price so prospects can trial your services or products. This alone can make a superb offer and reduces the barrier to entry.
Second you can provide a actually robust guarantee that sends a message that your services or goods do what they say on the tin! This is a good way to get prospects to make the leap of faith and go from ‘interested ‘ to paying customer.
And lastly , you can limit the supply of your offer. To try this you can make the offer only available for the 1st ‘x ‘ number of takers or end the offer on a certain date.
By utilizing this formula you’ll find your selling actually begins to get traction and you’ll begin to see that selling actually does work!
Paul Jackson is the author of numerous business articles and heads up a firm of tax accountants in Southend-On-Sea and who are also a top firm of business accountants in Southend. Their address is Jacksons, 57A Broadway, Leigh-on-Sea, SS9 1PE Tel. 01702 474700