Sure, there are lots of ways to promote on the web, but at the moment Facebook has totally captured the hearts and minds of many online marketers. As you know, Facebook is still a young company, but they attract hundreds of millions each month; so obviously it’s a smart move to monetize their business. We don’t know if every single available market on the planet is represented there, but it’s possible that most of them are. You really don’t need a whole lot to learn about in order to use this platform. Given below are 3 useful Facebook advertising tips that will take you a long way if applied correctly. If you want to use Facebook advertising to its best effect make sure you promote new products such as List Building Automation Bonus.
Testing is one of the most important parts of your Facebook advertising success. Just to give you an idea about this, if you’ve never done it, you will want to select on particular ad component to test. If you wanted to test the ad body copy, then you’ll have two ads with the same headline but different body copy. But don’t think this is similar to what you would do at Google with their PPC ads. When you see ads in Google, chances are that you’re seeing that ad for the first and the last time, unless it’s being run by a company like eBay. The situation is a little different at Facebook, and your ad could be viewed by the same people very many times in a given week. As time passes, and your ad reaches saturation with impressions, then less and less people will click on your ad. To counter this effect, you have to keep making new ads for the same ad campaign, and when it’s clear that performance is dropping; just substitute in a new ad. You can try changing just the headline, which may be a good idea, and then put back into service. Obviously, you need to make it look completely new so people will think it’s new.
We want to suggest a different approach to testing your Facebook ads, and that involves using CPM instead of the usual CPC, or cost per click. What you will do is take a different angle with landing pages using the number of thousand impressions, or CPM. What you will do is simply see the ads that have the lowest cost per click based on CPM. This is an approach used by many people, and they seem to like it because it helps them find the ads that are performing best. There are new products being launched constantly for example List Building Automation which will benefit from Facebook advertising.
Of course there are always the mighty keywords and working to improve the results of your ad campaigns. You’ll be casting your net far too wide if you only base your campaigns on demographic criteria. There are some products and services for which wide open appeal exists. Niche markets must be advertised to using your niche keyword phrases, and there are lots of very good reasons for doing so. Lots of Adwords PPC people are at Facebook, and they know how Google uses their quality score as it relates to relevancy. Facebook is not as terribly anal as Google, but their algorithm does include consideration about relevance. But when you’re advertising, it doesn’t matter about getting a score because your ads must be relevant to convert, anyway. You’ll need to learn how to best use their interface, but Facebook advertising can still be quite profitable. Once you understand how the whole system works, you’ll be able to get a good level of response.
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