These days, every dollar counts and small business owners are really watching their marketing budgets. Using mobile advertising as part of your marketing strategy is one surprising way to stretch your marketing dollars.
The goal of any advertisement is to convert potential customers into customers. Effective ads are one way to accomplish this, if used strategically in connection with other marketing and promotional efforts. PPC advertising or banner ads on the Internet has become a common method of advertisement.
Mobile phone advertisement is another possibility for the small business advertiser. Research has indicated that mobile phone ads can be four to five times more effective than Internet advertising. The reasons for this surprising statistic are varied, but a key indication is that consumers are more engaged when using mobile phones and other devices than when surfing the Internet.
The small business advertiser has another, perhaps even more effective option, in mobile advertising. Studies have shown that mobile advertising is often up to five times more capable of conversion than Internet ads. There are a lot of factors that can explain this surprising statistic, but a big reason is that mobile devise users have been found to be much more engaged than a person using the Internet.
A person who is engaged is caught up in the activity at hand. It has been found that Internet users are easily distracted from the task at hand by something that happens in their surroundings, or even something they see on the Internet that pulls them away.
However, studies have shown that a mobile phone user is much more engaged in what they are doing than a similar online user. There can be a lot of reasons for this. For example, a typical Internet page that an ad is displayed on is typically much more cluttered than the mobile phone. In addition, rather than just random surfing, mobile device users typically have an end goal in mind when using their devices.
If an advertisement is very effective at capturing the customer’s attention, the benefits to the small business owner are great. While mobile video is gaining some ground, SMS and In Page Advertising is still the most popular, and have the most affordable options for the small business owner.
Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).