Use your web page to demonstrate how your product works. This can be done effectively with pictures or videos. You can start with getto vidoes using a handheld video camera, but work your way up to the higher quality stuff. Having HD video on your web page will keep people there longer and do a better job of demonstrating your product. Document the results.
Share case studies or before and after studies using the outline below.
- What is the problem the client had?
- What kept them from finding a solution before?
- How did they use what you are selling to fix their problem?
- Share their results of using your product?
Show case your happy customers with their testimonials.
For a data driven business share the statistical data that you have on hand. If you don’t have the data you need to create it.
References (other articles)
Offer a trail period to give your a customer a chance to prove to themselves that your service or product is what they need.
Guarantee (this is the last ditch effort) – your guarantee needs to be better than risk free. Put yourself in a position were you are going to loose something in addition to the lost sale. You want to communicate your confidence to the customer that you have no doubt the product will work for them and if it doesn’t you really do want
The goal is to use your website to help people identify if your product will fix their problem.
Of those people that have the problem that your product will so, they should be able to come to the conclusion that they would be walking away from the solution not to try yours.
The last thing you want is for someone to call for a refund and you be able to say … I new it would not work for you. I should have put that on the website.
